More About Do-Follow and No-Follow Links ! | Tech Ghoul

More About Do-Follow and No-Follow Links !

Posted by Akhil Pulotil Posted on Tuesday, April 02, 2013

Since past few weeks, I have been doing articles on SEO. And my last article was on a Basic SEO Checklist for newbie blogs. So as a continuation, today I will be writing about Do-Follow and No-Follow tags, their importance,significance and a basic guide to use these tags wisely.

Basically, Google ranks a webpage depending on two factors :

  • Links to the web-page.
  • Content of the web-page.
Eventhough content has a higher priority among the two, links do play a major role in ranking. So you can say that both are in-comparable factors !

For example, if you have two blogs A and B. You give a link to blog B in one of the articles in blog A. By this, you are actually using the ranking power of blog A to rise the search engine ranking of blog B. This is the organic way of linking between two pages/blogs/sites.

Now consider again the two blogs. What if A is a good high ranking blog while B is a spammy site which is somewhat penalized by Google ?

Google as usual will pass blog A's ranking power to blog B. But as it is a spam blog, Google will penalize your blog too !

So in-order to resolve this issue, google introduced the No-Follow attribute tag !

More About No-Follow Attribute :

As the literal meaning, by linking back to a webpage with a no-follow attribute, you are telling Google not to follow the page. As a result, there is no flow of ranking power from your blog to the next !

This is how you link a webpage with no-follow attribute :

<a href="" rel="nofollow">Link Text Here</a>

When Should I Use No-Follow attribute ? 

You Should Use The No-Follow Attribute During The Following Situations :

  • While linking back to low-quality sites.
  • While linking back to sites which you don't trust.
  • While linking back to Torrent Sites.
  • While linking to your social media profiles.
  • While linking to your About,Contact etc. pages which does not need rank.
  • While linking to the same page multiple times.
  • While linking back to paid or sponsored links.

More About Do-Follow Backlinks :

Image courtesy :

Now what happens when you purposely want to flow your ranking power to a certain webpage, for example while linking back to the author of a guest post ?

Don't Miss ---> Author Rank : How Important Is It ?

Here you might use the Do-Follow attribute. Unlike the no-follow attribute, the do-follow tag commands the search bots that you trust the link and knowingly wants to share your ranking power !

This is how you link a webpage with do-follow attribute :

<a href="">Link Text Here</a>

Which means, a backlink without a no-follow attribute is a do-follow link ! 

Will Giving Out Do-Follow Backlinks Reduce My Ranking [Pagerank] ?

Not really, by giving out a do-follow backlink, you are not sharing your ranking, but actually recommending Google that the other webpage [to which you link back] deserves to rank higher in Google !

When Should I Use Do-Follow Attributes ?

You should use the do-follow attribute during the following situations :

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  • While internal-linking [linking between other pages of your blog itself.]
  • While giving backlink for a guest post.
  • When you are linking back to a trust-worthy site.
  • And other similar situations !
Now I think you might have got rid of the basic confusions of no-follow and do-follow attributes !

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Akhil Pulotil
About the Author:
Akhil Pulotil is the Founder and Administrator of Tech Ghoul. He is a 17 year old boy from India. He writes articles based on technology,internet,blogging and smartphones.

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